Join the Montana Florists Association today by signing up as a member and explore our various sponsorship levels!
406.542.0309 MFA Secretary, Montana Florists Association, regarding sponsorship levels.
Montana Florists Association, a key player in the floral association sector, actively collaborates with groups such as the Florida State Florist Association and the Montana Association of Planners to facilitate events like the annual florist convention.
Jackie Lacey boasts over forty years of expertise in the retail floral market and floral education field. His portfolio showcases a comprehensive background in the retail floral market alongside significant wedding and event design experience. Jackie currently harnesses his extensive knowledge to provide educational programs, instructiona
Jackie Lacey boasts over forty years of expertise in the retail floral market and floral education field. His portfolio showcases a comprehensive background in the retail floral market alongside significant wedding and event design experience. Jackie currently harnesses his extensive knowledge to provide educational programs, instructional design, market showroom setup, private retail consulting, product development, and event planning. In his latest role as Director of Education and Industry Relations with Floriology, BloomNet, and Napco, as well as a Senior Design Team Specialist and Senior Editor for Floriology Magazine, he has remained attuned to market trends, contemporary design styles, and industry education, while actively engaging in retail marketing. Jackie also employs his skills in video development, capture, and editing as co-creator of one of the leading floral education centers globally, earning recognition as one of the foremost floral educators in the industry. His accolades include numerous awards from multi-state, national, and local floral associations, highlighting his expertise in floral design. His work has appeared in respected publications such as Floriology Magazine, SAF,
Tim Huckabee’s journey in the floral industry began in 1993 when he took a job at Surroundings Flowers in New York City. What started as just a job quickly transformed into a passion, as he learned the ins and outs of running a successful flower shop. Observing firsthand what worked—and what didn’t—he discovered that sales and service ski
Tim Huckabee’s journey in the floral industry began in 1993 when he took a job at Surroundings Flowers in New York City. What started as just a job quickly transformed into a passion, as he learned the ins and outs of running a successful flower shop. Observing firsthand what worked—and what didn’t—he discovered that sales and service skills were often the missing ingredients in most shops. Determined to improve this situation, he applied the best practices he had learned and developed a structured process to teach florists how to sell with confidence, maximize every sale, and provide top-tier customer service. Since 1997, Tim has personally visited over 7,000 flower shops worldwide, providing training in real-life selling techniques that drive results. He continues to coach florists, both on-site and through live webinars, helping them transform their businesses into highly profitable, customer-focused operations. Through The Profitable Florist, Tim has worked with shop owners and teams across the United Kingdom, Ireland, and North America, conducting hands-on training and coaching programs that empower staff to be more organized, confident, efficient, and professional. Florists may also recognize Tim as the author of 'Flower Shop Sale or Fail,' the must-read monthly column in SAF’s Floral Management magazine, where he breaks down real customer interactions and reveals strategies for dramatically improving sales and service. With his degree in Marketing from the University of Connecticut, decades of hands-on experience, and a genuine passion for helping florists sell with confidence, Tim remains a go-to expert in the floral association community. He is frequently featured at events, including the Florida State Florist Association conventions and the Montana Association of Planners, aimed at elevating everyday staff into high-performing sales professionals—and turning struggling shops into highly profitable businesses.
Ralph Giordano, AIFD, is a fourth-generation florist and the owner of Giordano's Floral Creations in Fort Pierce, Florida. He is an active leader in the floral community, serving as a district president and board member for Teleflora, alongside educational and leadership roles with the American Institute of Floral Designers (AIFD) . Ral
Ralph Giordano, AIFD, is a fourth-generation florist and the owner of Giordano's Floral Creations in Fort Pierce, Florida. He is an active leader in the floral community, serving as a district president and board member for Teleflora, alongside educational and leadership roles with the American Institute of Floral Designers (AIFD) . Ralph frequently hosts and coordinates for professional floral design seminars and educational workshops.
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